“From left to right: Holly Pasma-Burke, Jeff Pasma, Randy Cross, and Mark Pasma. The Pasma family has played a defining role in my journey into franchising. Mark was the consultant who first introduced me to the opportunity and continues to be one of my closest advisors and friends today. Jeff became my second employee and helped drive early sales growth, and Tyler (Holly’s husband) was also part of our early team. While Holly didn’t work in my business, she now serves as a franchise consultant, continuing that same path of influence as her father. Their impact on my story—and my life— has shaped my journey in ways I’ll always be grateful for.”